• Product: Lucozade Sport Ice Kick
• Supplier: Suntory Beverage & Food GB&I
• RRP: £1.75 (500ml), £1.50 (500ml PMP), £4 (4x500ml)
• Available from: Early March

Lucozade Sport is launching Ice Kick, a new variety made in collaboration with England and Real Madrid footballer Jude Bellingham.

The new variety features a mix of citrus flavours and features Bellingham on pack to drive standout and appeal to football fans.

It is launching in early March in 500ml plain (RRP £1.75) and £1.50 price-marked bottles as well as a 4x500ml multipack (RRP £4).

Lucozade Alert expands into 250ml can format with flavour duo

Tom Bell, marketing director at Suntory Beverage & Food GB&I (SBF GB&I), said: “We have loved working closely with Jude to bring this icy new team member to chillers this season. This refreshing new addition to Lucozade Sport’s range is set to be a huge hit with shoppers and football fans, and our proven track record of launching new flavours with our sports stars means we’re confident that retailers will see it kick off an unbeatable summer of sales.”

SBF GB&I will support the launch with a suite of PoS to help retailers drive sales. There will also be marketing content featuring Bellingham across his and Lucozade Sport’s social media channels.

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