Lucozade Energy is rolling out a marketing campaign to encourage trial and awareness of its Orange and Original flavours. This will also follow with a fresh pack design.

The campaign includes out -of-home advertising comprising billboard and bus-side ads, in-store shopper activations and social media activity.

Lucozade Energy will be launching a national consumer sampling campaign aiming to reach over 1.5 million consumers across the UK.

Zoe Trimble, head of Lucozade Energy, Suntory Beverage & Food GB&I comments: “We are excited to be launching this campaign to bring our Core Brand Innovation programme to life and introduce our new Orange and Original flavours to even more shoppers.

“We are confident that the bold new flavours and design across Lucozade Energy Original and Orange flavours will help us reach even more shoppers, supported by a multi-million pound campaign that will build awareness of our drinks, increase shopper engagement, encourage trial and drive additional purchases.”

The campaign launches this month.