• Product: Lucozade Alert Mango Peachade Zero Sugar Anthony Joshua Edition
• Supplier: Suntory Beverage & Food GB&I
• Available in: 250ml, 500ml

Lucozade Alert has unveiled a new limited-edition version of its Mango Peachade variety in collaboration with its brand ambassador, boxer Anthony Joshua.

The new version, available now, features Joshua on the front of both 250ml and 500ml cans.

It is being supported by a social campaign and in-store PoS.

Lucozade Alert expands into 250ml can format with flavour duo

Aoife McGuigan, head of category expansion at Suntory Beverage & Food GB&I (SBF GB&I), said: “This limited-edition energy drink is set to create a real buzz with boxing fans and shoppers alike, to help drive a knock-out season of sales for our retailers and keep consumers coming back for more. With this exclusive partnership, we’re taking Lucozade Mango Peachade to the next level.”

The collaboration comes as zero-sugar stimulation drinks are growing by 27%.

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