Coca-Cola Europacific Partners (CCEP) has launched an on-pack promotion offering shoppers the chance to win one of 25,000 Domino’s pizza vouchers, as well as a trip to Naples.

The ‘Love Pizza? Win a Pizza’ promo began on 29 January and runs for eight weeks across 1.75l plain and price-marked and 1.25l bottles of Coca-Cola Original Taste and 2l, 1.75l plain and price-marked and 1.25l bottles of Coca-Cola Zero Sugar.

To enter, shoppers need to scan QR codes on promotional packs to download and go through the Coke app where they can enter the promotion.

Monster launches extreme sports promo with X Games

They are then entered into a biweekly draw for a weekend trip to Naples in June, where four winners will get a chance to visit the Pizza Village.

CCEP is supporting the promotion with a campaign across social media, influencer activity, digital, pop-up activations, digital, video on demand and outdoor advertising.

Rob Yeomans, vice-president, commercial development at CCEP GB, said: “Pizza is a firm favourite amongst family and friends for a variety of occasions and is a perfect pairing with Coca-Cola Original Taste or Coca-Cola Zero Sugar.

“We recognise many shoppers are being careful with their spending at the moment so we wanted to create a large prize pool of pizza vouchers so that as many of our brand fans can benefit from the promotion as possible.”

Read more product news