Coca-Cola Europacific Partners (CCEP) has launched an on-pack promotion offering shoppers the chance to win one of 25,000 Domino’s pizza vouchers, as well as a trip to Naples.
The ‘Love Pizza? Win a Pizza’ promo began on 29 January and runs for eight weeks across 1.75l plain and price-marked and 1.25l bottles of Coca-Cola Original Taste and 2l, 1.75l plain and price-marked and 1.25l bottles of Coca-Cola Zero Sugar.
To enter, shoppers need to scan QR codes on promotional packs to download and go through the Coke app where they can enter the promotion.
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They are then entered into a biweekly draw for a weekend trip to Naples in June, where four winners will get a chance to visit the Pizza Village.
CCEP is supporting the promotion with a campaign across social media, influencer activity, digital, pop-up activations, digital, video on demand and outdoor advertising.
Rob Yeomans, vice-president, commercial development at CCEP GB, said: “Pizza is a firm favourite amongst family and friends for a variety of occasions and is a perfect pairing with Coca-Cola Original Taste or Coca-Cola Zero Sugar.
“We recognise many shoppers are being careful with their spending at the moment so we wanted to create a large prize pool of pizza vouchers so that as many of our brand fans can benefit from the promotion as possible.”
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