• Product: Lipton Kombucha
• Supplier: Carlsberg Britvic
• RRP: £1.99 (250ml), £4.99 (4x250ml)
• Available: now

Lipton is entering the kombucha drinks segment with the launch of the Lipton Kombucha range in three varieties.

The new range is launching in three varieties: Strawberry Mint, Raspberry and Mango Passionfruit.

These combine fruit flavours with the fermented black tea drink which grew by 39% in 2024 and is now valued at £33m.

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Ben Parker, vice-president sales off-trade at Carlsberg Britvic, said: “We know how popular the kombucha trend is and believe Lipton has created a product that can introduce even more people to the category and its benefits.

“As a brand, we are in a good position to grow an exciting category and we’re really looking forward to shoppers being able to try the flavours and for retailers to reap the current untapped rewards of stocking it.”

The supplier will support the launch of the range with the ‘Kombucha-cha-cha’ campaign, across out-of-home and in-store advertising, social media and sampling.

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