Lindt & Sprüngli is back with a second iteration of its 2024 ‘Golden Trails’ TV campaign.

It features a limited-edition hand-painted mural of the the brand’s iconic Gold Bunny, located at the Shepherd’s Bush entrance at Westfield Shopping Centre in London. Measuring seven metres high by six metres wide, and set in a high-footfall location, the mural is an immersive experience and designed to create engagement, by inviting visitors to use the backdrop for photo and video opportunities with their loved ones.

The campaign will be driven by TV adverts, social media content as well as in-store promotions and live event.

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A spokesperson from Lindt said: “Easter is a time of joy, celebration and togetherness and the Lindt Gold Bunny is at the heart of these special moments – elevating every occasion with extra sparkle.

“With our ‘Make Easter Sparkle’ mural activation we’ve created a magical experience for all generations, which epitomises the warmth and happiness of Easter and highlights Gold Bunny as the icon of the season.”

The Lindt Gold Bunny mural will be available for the public to experience until 21 April.

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