Nichols PLC has unveiled a raft of new developments across its soft drinks range, including new launches from Levi Roots and Slush Puppie Fizzie, as well as a new on-pack promotion from Vimto.

Levi Roots Energy

• Product: Levi Roots Energy Caribbean Crush with a hint of ginger, Jamaican Sunset with a pinch of chilli
• RRP: £1 PMP
• Available: Now

Levi Roots Energy marks the brand’s first foray into the energy drinks segment, launching in two varieties. Both contain caffeine and vitamins B6 and B12, in a 500ml can.

Tropical flavours are currently growing in energy by 19% year on year, with permissible energy drinks also up by 23%, 10% faster than the total energy market.

Levi Roots will also be unveiling a new pack design for its 500ml PET Caribbean Crush range and launching a 330ml can format for Caribbean Crush with a 75p RRP.

Slush Puppie Fizzie Green Apple

• Product: Slush Puppie Fizzie Green Apple
• RRP: £1 PMP (500ml), £1.50 (2l)
• Available: Now (500ml), TBC 2024 (2l)

The supplier is hoping to cash in on nostalgia as well as a desire for new flavour experiences with the launch of this new variety.

Joining the rest of the range, which is now worth £2.5m in retail sales value after its launch last year, Green Apple is available in a 500ml bottle, with a 2l bottle set to launch later this year.

According to the supplier, apple flavours perform strongly on purchase intent among kids, teens and young adults.

Vimto: ‘Love the Taste or Your Money Back’

This new on-pack promotion from Vimto is live now until the end of June across selected products in its squash, carbonate and still ranges, including new launches such as Vimto Discovery, Mango & Dragonfruit, Passionfruit & Lychee and Vimto Squash Blood Orange with a Citrus Twist.

It offers consumers a no-risk mechanic to purchase via an on-pack QR code. Nichols will support the promotion with a £3m media investment across video-on-demand, cinema, digital, social and outdoor marketing.

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