• Product: Fhirst Lemon Lime
• Supplier: Fhirst
• RRP: £2.20
• Available from: CLF Distribution, Cotswold Fayre, Greencity

Functional drinks brand Fhirst is adding a Lemon Lime variety to its range of zero-sugar sodas.

The new addition joins Fhirst’s Cherry Vanilla, Ginger Mandarin and Passion Fruit varieties, which first launched this January.

Like the rest of the Fhirst range, it contains probiotics and prebiotics to aid in gut health, alongside added zinc and no added sugars or sweeteners.

It is available to independent retailers via CLF Distribution, Cotswold Fayre and Greencity, with the supplier aiming to secure further listings.

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Pip Brook, head of brand at Fhirst, said: “Sales performance since launch has been incredibly strong. Following our Amazon launch in January, our sales have been doubling month on month, while our direct-to-consumer site has seen orders increase by 247% over the same period.

“In addition, some of our independent stockists are now selling over 50 units per week. So, interest in our offering is really building, in line with ever-growing consumer interest in gut health overall.

Google ‘gut health’ searches have increased by 243% over the last two years, and the hashtag #gutmicrobiome is clocking over 730,000 views each week on TikTok. We’re excited to be adding Lemon Lime to the range: we expect it to be a real crowd pleaser, and the perfect accompaniment to summer.”

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