Indian snacking brand Kurkure has added a Chilli Chatka variety to its range.

The launch comes on the heels of Kurkure’s Masala Munch and Naughty Tomato varieties gaining a combined £723m in value sales in 2022.

It is available to convenience retailers from Bestway, Unitas, OWH, Amazon and Nisa. It comes in 80g £1.25 price-marked and 100g plain packs.

PepsiCo to launch popular South Asian snack brand Kurkure in UK

Ekaterina Petrova, senior brand manager at Kurkure, said: “Kurkure aims to celebrate the diversity of Britain while authentically representing the rich heritage of Asian cuisine and Kurkure Chilli Chatka is the perfect new addition to our portfolio due to its punchy flavour profile.

“Having already established itself as a well-loved brand amongst retailers and consumers abroad, Kurkure is poised to tap into the growing appetite for new textures and strong flavours.

“In the past year, 50% of all convenience retailers stock Asian-inspired savoury snacks, and demand is rapidly rising. Kurkure plans to cement its place as the go-to Asian snack brand in the UK by helping to drive sales, especially during celebratory periods.”

Read more product news