KP Snacks is expanding its Wheat Crunchies Spicy Tomato variety with new formats.

The new flavour is available in a 70g £1.25 price-marked pack (PMP), and in a 45g Grab Bag format with an RRP of £1.

Its launch comes after the brand’s Wheat Crunchies Crispy Bacon £1.25 PMP saw a 15.4% growth in sales.

According to NielsenIQ, £1.25 PMP products account for 61% of crisps, snacks & nuts (CSN) sales in independents. Additionally, 18 of the 20 bestselling CSN lines in independents are £1.25 PMPs.

The Hundred final tickets for retailers up for grabs from Bestway and KP Snacks

KP Snacks is currently driving 39% of total £1.25 PMP product sales.

The supplier hopes to boost sales by capitalising on its Spicy Tomato flavour, with “spicy” being the third-fastest growing flavour profile.

“KP Snacks’ £1.25 PMP portfolio is growing ahead of the overall large PMP market in CSN at +53.4%. By expanding our market-leading PMP range we will continue to tempt and engage shoppers,” said Matt Collins, trading director at KP Snacks.

Read more crisps and savoury snacks product news and category advice