KP Snacks has invested £1.4m in support of two new campaigns for KP Nuts in the event of driving sales to the end of the year.

The first campaign runs until the end of December and centres on Christmas. It will run across outdoor, digital and print and the supplier expects it to reach 84% adults, giving them inspiration for in-home social occasions.

KP Snacks launches two new Flavour Kravers varieties

Meanwhile, the second campaign is running this month until the beginning of December, focusing on KP’s Flavour Kravers range.

Running across social media and outdoor, the campaign focuses on evening relaxation events and how snacks can be an ideal accompaniment.

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