KP Snacks is funding community cricket pitches through a new on-pack promotion, as part of its role as official team partner of The Hundred cricket tournament.

Promotional packs of Popchips, Butterkist, Pom-Bears, Tyrrells, KP Nuts, Hula Hoops, McCoy’s and Skips are rolling out this month. Each pack purchased will help fund 35 permanent community cricket pitches in urban areas where The Hundred teams are based.

Tickets to The Hundred up for grabs through Robinsons promo

Additionally, more than 100 £100 cash prizes are up for grabs through a prize draw shoppers can enter when they buy a pack.

The supplier says the initiative builds on its 2021 ‘Everyone in’ campaign, which has seen more than 10,000 sets of bats and balls given away.

Kevin McNair, marketing director at KP Snacks, said: “At KP Snacks, we recognise we have a responsibility to our consumers and communities, and we are proud to be helping thousands of families become more active through our five-year partnership with The Hundred.”

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