KP Snacks is continuing its run of marketing for premium crisp brand Tyrrells with a £1.5m investment into its ‘Tyrrellbly Tyrrellbly tasty’ campaign, including its first foray into TikTok advertising.

The campaign is running across various media, including two radio ads across stations including Capital, Heart, LBC and Magic, as well as Spotify.

Meanwhile, a TV ad will air in November, inserting Tyrrells into Pathé archival footage, showcasing its core Mature Cheddar & Chive, Sea Salt & Cider Vinegar and Sweet Chilli & Red Pepper varieties.

KP Snacks launches Tyrrells campaign across radio and outdoor

Tyrrells is also partnering with TikTokker and Young Masterchef judge Poppy O’Toole, who has 4.1 million followers, to highlight its Sweet Chilli & Red Pepper flavour.

Currently, Tyrrells is worth £64.8m, growing in value by 13.6% annually. It has a 14.1% share of the premium crisps, snacks & nuts market.

Dan Winslet, global Tyrrells marketing controller, said: “Tyrrells is a hugely popular brand delivering a quality product that consumers are turning to for a tasty, affordable treat which makes sharing occasions feel more special. We are always looking to reach new audiences and make sure the brand remains front of mind for shoppers and this campaign does just that.”

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