KP Snacks has added Crunchy Coated Aromatic Thai Chilli and Crunchy Coated Katsu Curry varieties to its KP Flavour Kravers range.
Both varieties are available now in 130g sharing bags at an RRP of £3.
The supplier is hoping to tempt new shoppers to the nuts segment with the new flavours, as taste is the number one driver of crisps, snacks & nuts (CSN) category sales.
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Additionally, it aims to tap into the growth of the CSN sharing occasion, which is worth £1.6bn and is growing in value by 13.8%.
Jenny Blanco Barcia, marketing manager at KP Snacks, said: “As the leader in the nuts segment, KP is driving category growth with flavour innovation that engages and disrupts shoppers, boosting brand penetration.
“We’re excited to be extending the popular Flavour Kravers platform with a new Crunchy Coated texture. Promising big, bold flavours, the two new Flavour Kravers variants will bolster retailer sales as shoppers continue to look for great-tasting snacks to bring excitement to in-home occasions.”
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