KP Snacks has launched a new campaign celebrating the quality of its KP Nuts brand. 

The campaign, titled “There’s nuts, then there’s KP Nuts,” highlights the brand’ position in the market. 

The launch coincides with KP Original Salted Peanuts receiving a Great Taste Award.  

The 13-week campaign, which began in mid-August, features out-of-home activations, including public transport and social media adverts.   

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KP Nuts has a market value of £99m, growing at 3% year-on-year.  

Jenny Blanco Barcia, marketing manager at KP Snacks, stated, “As the market leader in the Nuts segment, KP Nuts is known for sourcing the best nuts and delivering great flavours. We’re excited to showcase the unbeatable quality of KP Nuts with this new campaign.”

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