KP Snacks adds Space Raiders Saucy BBQ to £1.25 PMP range

• Product: Space Raiders Saucy BBQ £1.25 PMP
• Supplier: KP Snacks
• Available: Early November

KP Snacks has expanded its £1.25 price-marked pack (PMP) range with the addition of the Space Raiders Saucy BBQ in the format.

The new PMP will be available to stores from early November, joining Beef and Pickled Onion varieties, as the supplier looks to capitalise on the growth of barbecue flavours within savoury snacks.

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Currently, KP’s £1.25 PMP portfolio is growing ahead of the overall PMP segment, at +5.2% vs +4.2%.

Stuart Graham, head of convenience and impulse at KP Snacks, said: “At KP Snacks, we are committed to delivering NPD in the right formats and flavours to support our retailer partners and drive consumer demand. The launch of Space Raiders Saucy BBQ £1.25 PMP leverages the strength of this format and the popularity of barbecue flavours to drive impulse sales.”

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