KP Snacks is expanding its McCoy’s Epic Eats range with the addition of Chip Shop Curry Sauce and Bangin’ BBQ varieties in a £1.25 price-marked pack (PMP) format.
The new format follows the success of the two flavours’ multipacks which launched earlier this year.
Currently, £1.25 PMPs are growing by 27.8% in the crisps, snacks & nuts (CSN) category. KP’s own £1.25 PMPs are growing even faster, by 43.8%, while McCoy’s £1.25 PMPs are worth £174.6m.
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Meanwhile, Epic Eats has contributed £5m to brand sales since launching in February this year.
Matt Collins, trading director at KP Snacks, said: “Since launching earlier this year, McCoy’s Epic Eats has performed strongly, driving brand penetration and exciting consumers. We are committed to supporting our retailer partners with big, innovative flavours that are delivered in the right format to drive sales.”
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