KP Nuts has announced a partnership with darts player Luke Littler as it looks to drive festive sales and unlock opportunities across on-trade and convenience.

The partnership will see Littler, nicknamed ‘The Nuke’, sport the KP Nuts logo on his sleeve throughout the PDC World Championships, taking place this month at Alexandra Palace in London. His first match is on 21 December.

Darts fans will also have the chance to win exclusive signed merchandise as part of the partnership.

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Commenting on the partnership, Littler said; “It’s an honour to team up with KP Nuts as I head into this year’s PDC World Darts Championships. Darts is all about bringing people together and creating great moments, and KP Nuts is the perfect brand to help make that happen. I’m looking forward to giving it my all on the big stage and sharing some incredible surprises with fans along the way.”

Kevin McNair, marketing director at KP Snacks, added: “Luke is an incredible talent with an exciting future ahead, and his passion and determination perfectly align with KP Nuts’ energy and spirit. This partnership marks a significant moment for KP Nuts as we look to bring even more excitement to our fans and the on-trade sector during one of the busiest times of the year.”

KP Snacks is set to reveal further details about the partnership in the new year.

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