KP Snacks is changing the design of its KP Nuts £1.25 price-marked pack (PMP) range by adding euroholes to each pack.

The rollout is scheduled to be completed this month across the KP Nuts range, including the recently launched Flavour Kravers Flame Grilled Steak.

Other lines getting the new design include Original Salted Peanuts, Dry Roasted Peanuts, Salt & Vinegar Peanuts, Honey Roast Peanuts and Thai Sweet Chilli Coated Peanuts.

Eurohole packs are important for giving retailers more flexibility in how they merchandise their bagged snacks, the supplier said.

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With the nuts category growing by 10.4% annually, retailers have further opportunities to drive sales with the ability to hang their products on prongs or clipstrips.

Matt Collins, trading director at KP Snacks, said: “Eurohole packs are versatile and convenient for retailers, supporting them with optimising their store layout and merchandising to drive impulse sales. We are delighted to be adding euroholes to our KP Nuts £1.25 PMP portfolio, combining an iconic brand, a practical design and an immensely popular format.”

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