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KP launches Tyrrells Lentil Crisps single format

The supplier wants to capitalise on growing interest in the healthier snacking segment, which is growing ahead of the CSN category

tyrrells lentil crisps single

KP Snacks has broadened its Tyrrells Lentil Crisps range with the addition of a 24g single pack with a £1 RRP.

The range’s Sour Cream & Onion and Sweet Chilli & Red Pepper varieties are launching in the new format this month.

Its launch comes as the healthier snacking segment is growing by 14.2%, ahead of the overall crisps, snacks & nuts (CSN) category.

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KP says the new formats cater to daytime snacking occasions, which are a key time when shoppers look for healthier alternatives.

The supplier is supporting the launch with an outdoor and social media campaign which launched on 11 March.

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