KP Snacks has launched a retailer giveaway tied to its McCoy’s Epic Eats range, worth £30,000 in wholesale credit.

For eight weeks from the end of January, retailers will have a chance to win one of 100 £300 wholesale credit prizes.

They can enter into the prize draw when they buy a chase of both new McCoy’s Epic Eats varieties – Bangin’ BBQ and Chip Shop Curry Sauce – in a £1.25 price-marked pack (PMP) format from participating wholesalers.

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Since launching in February 2023, McCoy’s Epic Eats has achieved £5.7m in brand sales and helped the brand grow by 18.7%.

The supplier is continuing the media campaign it launched last year to support the launch with additional radio and outdoor advertising from mid-February to the end of April.

Participating wholesalers include: Bestway Wholesale, Unitas Wholesale, Millennium, NBC, Confec, Hardy Bros, Musgrave NI, Filshill, Savage & Whitten, Turner & Right, DB, SOS, O’Reillys and Sugro.

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