KP Snacks is marking the 70th anniversary of KP Nuts with a £70,000 giveaway fund for retailers.

The giveaway, running until 3 December, offers retailers the chance to win one of 70 £700 cash prizes, as well as 160 £70 stock vouchers.

Retailers are automatically entered into a prize draw when they range four cases of £1.25 Flavoured Nuts.

KP Nuts adds euroholes to £1.25 PMP range

Additionally, KP is donating 10p to Movember for every case sold in November, aiming for a total donation of £10,000.

The giveaway comes as the tasty nuts segment has been leading the growth of crisps, snacks & nuts over the past way, with KP at the forefront.

KP has a 25.6% share of the nuts segment, having seen 19.1% annual growth last year to be worth £97m in retail sales value. It is set to exceed £100m by 2024.

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