KP launches retailer cash giveaway in support of ‘Heritage’ brands

KP Snacks has launched a retailer giveaway offering £45,000 in cash prizes in support of its range of ‘Heritage’ brands.

Running until 13 October, the giveaway offers retailers the chance to win one of 90 £500 prizes by buying four cases of stock across the Discos, Nik Naks, Space Raiders, Wheat Crunchies, and Roysters brands.

Entrants must be registered to a participating wholesaler. These include: Bestway Wholesale, Bestway Vans, Sugro, National Buying Consortium (Right Price), Unitas (Filshill, Dee Bee), Avansa (Bestway, Unitas, Millennium), Costcutter and Booker Group.

To support the promotion, KP Snacks will distribute new PoS, including dump bins, shelf wobblers and shelf strips.

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Last year, Nik Naks and Discos were in the UK’s top 10 fastest-growing food & drink brands and are growing by 5% and 17% respectively. Additionally, Wheat Crunchies are growing by 52%.

Pauline Warren, Heritage portfolio manager at KP Snacks, said: “Our Heritage range delivers great value to shoppers through unique and flavourful brands that consumers trust and love. We are delighted to spotlight this vital range which continues to perform extremely well within the Convenience channel, contributing to the growth of the bagged snacks segment.

“By leveraging familiar brands which deliver everyday value and strong consumer appeal, retailers can boost their sales. With our new Heritage sales incentive we are engaging our retailer partners with the right activities and resources to help them win in bagged snacks.”

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