KP Snacks is offering shoppers a chance to win £10,000 via an on-pack promotion as part of this year’s partnership with The Hundred cricket tournament.

Themed packs are now available across multipack, sharing and single formats of the KP brands which feature on the team shirts of the eight competing teams: Popchips, Butterkist, Pom-Bear, Tyrrells, KP Nuts, Hula Hoops, McCoy’s and Skips.

Each of these lines is currently experiencing year-on-year value growth.

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Running until mid-August, there are more than 100 £100 cash prizes alongside the £10,000 grand prize, which is the largest prize pool yet to come out of the partnership.

Additionally, eight New Balance cricket sets and two £65 vouchers for The Hundred shop can be won each day.

The supplier is also continuing its ‘Everyone In’ campaign encouraging families to get involved in cricket.

This year, it plans to install 35 community cricket pitches across the country, targeting areas which have not previously had access to the sport.

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