KP Snacks has launched a retailer support guide offering advice on how to drive sales within the nuts segment, as part of its plans to mark the 70th anniversary of KP Nuts.

Providing the latest data and insight on market trends, the guide focuses on key occasions such as on-the-go snacking and the big night in.

It also delivers ranging and merchandising advice to help retailers better understand the nuts segment. Retailers can find the guide at KP’s SnacKPartners website.

KP Nuts adds euroholes to £1.25 PMP range

Nuts are currently growing in value by 13.85%, ahead of the overall crisps, snacks & nuts (CSN) category, and KP has a 25.6% share of the segment – more than five times the size of the nearest branded competitor. KP itself is also growing ahead of the nuts segment, by 19.4%.

Additionally, more than half of nuts sales in symbols and independent stores come from price-marked packs (PMPs), with four of KP’s £1.25 PMP bags in the top 10 sellers.

Matt Collins, trading director at KP Snacks, said: “As we celebrate 70 years of KP, we are keeping our valued retail partners front of mind. We are proud to be using our expertise and category insight as a market leader to help retailers thrive in the segment, driving sales and category growth.”

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