KP Snacks has launched a further round of marketing in support of its non-HFSS Hula Hoops Puft range.

The campaign continues the range’s ‘Hula Licious Hula Lightful’ messaging, emphasising its flavour and low-calorie offering.

The campaign will run until mid-July across social media and outdoor.

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Currently, healthier snacking is growing by 22.3% annually, while Hula Hoops Puft is one of the top 10 bestselling “better for you” multipacks, according to Nielsen.

Dayna Riordan, brand manager at KP Snacks, said: “Hula Hoops Puft delivers the perfect light and crispy snack for increasingly health-conscious shoppers and our latest campaign will keep the range at the forefront of consumers’ minds, helping to drive sales and brand penetration.”

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