KP Snacks has launched a new round of campaigning to support the launch of its latest KP Flavour Kravers varieties, Crunchy Coated Aromatic Thai Chilli and Crunchy Coated Katsu Curry.

The campaign is running across social media and out-of-home from the end of March until mid-May.

It continues the “Kick back with a pack” messaging and aims to capitalise on the big night in occasion.

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KP Snacks marketing manager Jenny Blanco Barcia said: ” Known for its unique and bold products, the KP Flavour Kravers range has performed strongly since launch and this campaign will help to further drive brand penetration.”

KP Nuts is currently worth £98.1m and is growing in value by 12.6%, with a 25.1% share of the nuts segment, more than five times as much as the next branded competitor.

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