• Product: Frisps £1.25 PMP
• Supplier: KP Snacks
• Available: now

KP Snacks is expanding its price-marked pack (PMP) offering with the addition of Frisps Cheese & Onion in a £1.25 format.

The addition of the line comes as KP’s PMP range is worth £122m, within a total, crisps, snacks & nuts PMP segment worth £368.8m.

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Stuart Graham, head of convenience and impulse at KP Snacks said: “At KP Snacks, we know PMPs play a vital role in driving sales for retailers, appealing to consumers with the promise of great value.

“Our strategy focuses on bringing the right brands and flavours to this popular format and we are delighted to be tapping into shopper demand with Frisps Cheese & Onion £1.25 PMP.”

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