- Product: Kopparberg Crisp Apple
- Supplier: Budweiser Brewing Group
- ABV: 4%
- RRP: TBC
- Available: March 2025
Cider brand Kopparberg has unveiled a new Crisp Apple variety, launching in the off-trade next March.
The launch comes off the back of a resurgence in apple cider, particularly amongst younger adult drinker. Kopparberg claims to have more 18-34-year-old drinkers than any other beer or cider brand and has increased its share across both the on- and off-trade since 2023.
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Crisp Apple will be available in both bottle and can formats, following an on-trade launch on 1 January 2025.
Brian Perkins, president at Budweiser Brewing Group UK&I, said: “Kopparberg’s ability to meet evolving consumer tastes with new flavours is a key reason behind it being the leading brand in fruit cider in the UK. With the rise in apple cider as a preferred choice in the category, the product will not only attract existing fans, but also build new brand fans. We’re confident it will be a big hit across both the on and off trade and we look forward to seeing the reaction.”
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