Aston Manor’s Knights Cider brand has become the wholesale market leader in the UK, according to figures cited by the supplier.

Despite total cider sales declining by 7% in the UK, and the strong amber market down by 4%, Knights Cider has seen a 54% sales increase, according to Nielsen statistics. 

Additionally, the cider brand has seen an 11% annual increase in new shoppers.

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The supplier says the increase in demand for Knights cider is the result of shopper preference towards British sourced products, increased footfall to wholesale stores and the cost-of-living crisis.

Grace Anthony, brand marketing manager at Aston Manor Cider, said: “This year has caused many to pay more attention to what they are spending their hard-earned money on, and as a result, shoppers are looking to make savings with our affordable cider.”

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