fbpx

Knights Cider takes wholesale top spot, per Nielsen figures

The cider has increased sales by 54% and seen an 11% increase in new shoppers

knights cider

Aston Manor’s Knights Cider brand has become the wholesale market leader in the UK, according to figures cited by the supplier.

Despite total cider sales declining by 7% in the UK, and the strong amber market down by 4%, Knights Cider has seen a 54% sales increase, according to Nielsen statistics. 

Additionally, the cider brand has seen an 11% annual increase in new shoppers.

Thatchers ups Vintage Cider ABV and refreshes bottle design

The supplier says the increase in demand for Knights cider is the result of shopper preference towards British sourced products, increased footfall to wholesale stores and the cost-of-living crisis.

Grace Anthony, brand marketing manager at Aston Manor Cider, said: “This year has caused many to pay more attention to what they are spending their hard-earned money on, and as a result, shoppers are looking to make savings with our affordable cider.”

Read more product news

Comments

This article doesn't have any comments yet, be the first!

Become a member to have your say