Kingsland Drinks has expanded its range of Andrew Peace Australian wine with six new additions across two ranges.
The new launches come under Black Label and White Label ranges. Black Label consists of Shiraz and Chardonnay (both 11% ABV) varieties in 75cl bottle and 2.25l bag-in-box formats.
Meanwhile, White Label includes Shiraz and Chardonnay lines in 75cl bottle and 1.5l bag-in-box formats.
The 75cl bottles carry a £6.50 RRP, while the 1.5l and 2.52l bag-in-box formats have respective RRPs of £12 and £17.
The supplier wants to offer wines that tap into the trend of consumers seeking lower alcohol content, while addressing recent duty changes.
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Pete Fairclough, senior brand manager at Kingsland Drinks, said: “Value and quality reign supreme for UK consumers who – more than ever – are watching their spend. By bolstering the core Andrew Peace range with lighter options, and expanding the formats that consumers can buy into, we’re hitting multiple pressure points for the consumer.
“They can buy expertly crafted, reputable, and tasty wine in a way that suits their lifestyle. We know that many consumers are moderating their drinking, while also looking for more sustainable brands to back with their spend. Andrew Peace is perfectly positioned to meet the consumer head on.”
Throughout autumn, the Andrew Peace range will be supported by a brand campaign including advertising, social media activity and influencer marketing.
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