Kingsland Drinks Group has become the exclusive partner and UK distributor for the new Seduction range from Spanish winery Barón de Ley.

The new Rioja range is available in Rosado de Lágrima (13.5% ABV), Blanco sobre Lías and Tinto Selección varieties. According to Kingsland, it is aimed at younger adult drinkers, with a youthful appearance and modern flavour profiles.

Rosado de Lágrima has achieved a listing in Asda at an RRP of £10. Pete Fairclough, brand manager at Kingsland Drinks, said: “We know there’s clear appetite for enjoyable, palate-pleasing rosé wines and overall rosé sales are in growth among many demographics. According to the WSTA, rosé continued to show the most growth from three years ago (up by 9%) and is showing the smallest decline in volume and value over last 12 weeks and 12 months. Younger drinkers look for the paler hues and lighter styles, which our Rosado de Lágrima appeals to, while established Rioja fans will enjoy this fresh new take on the region.

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“We know the world of wine is changing and consumer preferences are evolving and becoming more sophisticated when it comes to wine. We wanted to create wines that carry the weight of the Barón de Ley brand heritage and the Old World expertise, yet reach out to modern drinkers looking for contemporary, uncomplicated wines that fit into their lifestyles, bringing a sense of aspiration, indulgence and luxury to drinking occasions.” 

Kingsland’s Master of Wine, David Gill, added that the wine was an ideal aperitivo with crisps or salted snacks, or as a food pairing with fish, chicken and meat-free dishes.

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