Kenco to launch Gold Indulgence instant coffee in convenience

• Product: Kenco Gold Indulgence
• Supplier: Jacobs Douwe Egberts
• RRP: £4.89
• Available: October

Kenco is launching its Kenco Gold Indulgence instant coffee into the convenience channel in a new 95g jar format.

The new format will be available in October with an RRP of £4.89. Since its launch in grocery last year, Kenco Gold Indulgence has exceeded £4.2m in value sales.

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Edward Watts, UK&I sales director at Jacobs Douwe Egberts, said: “We are committed to supporting retailers with the best possible products to include in their core range to drive sales and growth, and this launch offers an excellent opportunity for retailers to do so.

“Instant coffee remains a household staple for consumers, and we’re delighted to be able to introduce the new 95g jar into the convenience sector.”

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