KBE Drinks is expanding its Kingfisher beer range with the launch of a non-alcoholic Kingfisher Zero variety.

The new variety comes in 330ml bottles, available from wholesale in cases of 24 for £19.99.

Its launch comes amid growing interest in the low/no-alcohol category, with 50% of adults having purchased low or no-alcohol drinks in the past year.

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Andy Sunnucks, senior brand manager for Kingfisher, said: “After successfully repositioning the brand last year, we want Kingfisher to continue to lead the Indian beer category and have a credible offering to meet the current growth in alcohol-free occasions.

“It was also important to us that we’re not just ticking a box and that the new liquid is not only of good enough quality to replicate the original, but also stands on its own as a quality drink.”

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