• Product: Ka Sparkling Karnival Twist
• Supplier: Barr Soft Drinks
• RRP: £1 PMP (500ml), £1.80 (2l)
• Available: July

Barr Soft Drinks is adding to its Ka Caribbean flavoured drink brand with the launch of a limited-edition Sparkling Karnival Twist variety.

The new launch, which has a coconut and lime flavour, will be available from July in a £1 price-marked 500ml bottle and a 2l bottle with a £1.80 RRP.

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It comes as Ka is growing three times faster than the overall carbonates category, cementing its position as the UK’s number one Caribbean flavoured drink brand, according to Circana figures.

“Carnival season is a massive opportunity for soft drinks retailers with over two million people joining the celebrations, and sales of Afro Caribbean drinks more than doubling during carnival weeks, when over five million drinks are served,” said Jonathan Kemp, Barr Soft Drinks’ commercial director.

“Ka is synonymous with a taste of the Caribbean and is a must stock brand during carnival season, when it delivers double the sales of competitors. The added limited edition aspect will really excite new shoppers as well as our loyal consumer base. We’re advising retailers to stock up and ensure availability throughout peak summer months.”

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