Juice Burst to expand Peach Ice Tea with 500ml format

• Product: Juice Burst Peach Ice Tea 500ml
• Supplier: Purity Soft Drinks
• RRP: £1.65
• Available: October

Purity Soft Drinks is expanding the Peach Ice Tea variety of its Juice Burst brand with a larger 500ml format.

The new format follows the success of the flavour’s 330ml format, which launched in August 2023.

Since then, it has become Purity’s second-biggest 330ml line.

According to IRI data, it contains more fruit juice than any other line in the tea-flavoured juice market, which is currently growing ahead of the total soft drinks category year on year.

Juice Burst to launch Peach Ice Tea variety

The supplier said it is also exploring the possibility of a 1l format to cater for more at-home consumption occasions.

Sarah Baldwin, CEO of Purity Soft Drinks Ltd, said: “Our latest NPD Juice Burst Peach Ice Tea 330ml has been a hit with consumers, so in response to popular demand, we’ve introduced a larger format to give consumers even more of the flavour they love.

“Peach Ice Tea 500ml is launching off the back of a summer of success for Juice Burst. In recent months the brand has grown by 6.3%, which is over six times faster than the total soft drinks category. We also recently wrapped up the brand’s biggest marketing campaign yet, ‘Punchy to the Core’, which kept the punchy taste of Juice Burst Apple front of mind for millions of shoppers throughout the summer, and in July made our packaging 100% recyclable with the introduction of attached caps.”

The new format will also feature attached caps.

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