JTI UK has launched JTI 360, a new online platform that replaces its JTI Advance site, with an accompanying prize draw offering retailers holiday and retail vouchers.

The new platform, developed with retailer feedback, offers a news feed and the latest pricelist at the click of a button.

It also offers the 360 Arcade, where retailers can earn points which can be redeemed for prizes on the site. These prizes include vouchers, tech products, experiences and entries into additional competitions for larger rewards.

PML launches Heatwave Open site to help stores drive Iqos sales

The prize draw has 360 prizes up for grabs, including three holiday vouchers worth £3,500, including £500 spending money. Other prizes include two £1,000 Currys vouchers and 200 £50 Amazon vouchers.

To enter the prize draw, retailers must sign up the JTI 360 by 10 June. JTI business advisors will be distributing personal invitations to retailers when they visit the store; retailers are encouraged to contact them as soon as possible.

Mark McGuinness, marketing director at JTI UK, said: “We’ve worked closely with retailers to understand how we can develop and enhance our digital offering. After a series of focus groups and one-on-one conversations with our retail partners, we’ve been able to evolve JTI Advance and deliver a fantastic new JTI 360 website, designed specifically for the independent trade.”

Read more product news