• Product: Nordic Spirit Frosty Mint, Frosty Berry
• Supplier: JTI UK
• RRP: £6.50
• Available: now

JTI UK has expanded its Nordic Spirit nicotine-pouch range with the addition of two new varieties, Frosty Berry and Frosty Mint.

The two new varieties contain higher menthol and moisture content combined with an improved flavour recipe. Each flavour contains 12mg of nicotine per pouch.

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According to JTI, strong and extra strong variants now account for 60.1% of the nicotine pouch market, while mint flavours have an 83.6% market share. JTI is also hoping the launch can help Nordic Spirit maintain its number one spot for nicotine pouch sales in the independent channel, with the brand generating £4.5m in value sales per month.

Bruce Terry, portfolio brand manager at JTI UK, said: “Increased flavour intensity and mentholated products are the top priorities for consumers in this category. That’s why we focused on these elements when developing our new Frosty range.

“The improved taste and intensified experience of our Frosty variants position us to drive growth in the category, offering retailers an exciting opportunity to boost sales and profits.”

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