• Product: Jimmy’s Iced Coffee SlimCan PMP
• Supplier: Britvic
• RRP: £1.39
• Available: now

Britvic is expanding its Jimmy’s Iced Coffee offering in convenience with the launch of a 250ml SlimCan £1.39 price-marked pack (PMP).

The new format is available exclusively to convenience across the brand’s Original, Mocha, Caramel and Strong varieties.

Its launch comes as shoppers are continuing to monitor their spend and find that PMPs communicate value.

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Additionally, 63% of retailers feel that PMPs stand out on shelf and 59% have found that they increase sales.

Ben Parker, Britvic’s retail commercial director in Great Britain, said: “We know shoppers are looking for value when it comes to choosing their next on-the-go drink, and with PMPs holding 34% share of sales across total impulse, the new Jimmy’s Iced Coffee PMP format is sure to help retailers deliver on this. Consumer loyalty is key for independent retailers looking to maintain long-term success and offering value driven products is essential in the current landscape.”

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