Fox’s Burton’s Companies (FBC UK) is reintroducing Jammie Dodgers to television screens this August.

The advert forms part of Jammie Dodgers’ new £2m campaign, featuring in-store and social media activations.

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The ‘Really Fruity’ advert sees the whole family together after sharing a Jammie Dodger. It is running until 26 October.

It follows the introduction of its Apple & Blackcurrant Minis to the range earlier this year. Jammie Dodgers is a £33.9m brand, demonstrating growth of 15% year on year.

Colin Taylor, trade marketing director at FBC UK said: “It’s been a very busy year for Jammie Dodgers – we’ve fully invested in innovation to keep shoppers excited and engaged, and now there is our ATL support to ensure that the brand is front of mind for shoppers when in-store, helping retailers to drive in-store footfall and sales.”

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