Accolade Wines is set to launch a ‘Spin to Win’ on-pack promotion across its Jam Shed wine range, offering shoppers the chance to win more than 25,000 prizes.
Running from 1 July until 30 September, the promotion includes a QR code on bottles of Shiraz, Chardonnay, Malbec, Rosé, Tempranillo, and Red Blend, as well as PoS material.
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Upon scanning the material, shoppers are taken to a microsite where they can spin the wheel for the opportunity to win an instant prize. Winners will also receive a second chance to spin the wheel, with the possibility of upgrading their prize.
Prizes include outdoor beanbags, pizza ovens and portable speakers.
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