Jakemans is launching a new campaign celebrating British voices and to educate the public on the importance of protecting their voices ahead of the cold and flu season.

The medicated confectionary brand will be supporting the campaign with a social campaign as well as a new advert to be released in November across TV and radio.

Jakemans senior brand manager, Elizabeth Hughes-Gapper, said: ““We’re really excited to be launching this brand-new campaign celebrating exceptionally marvellous voices.

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“Whilst highlighting the importance of keeping our throat and airways clear so we can ensure our voice remains powerful throughout the winter season.”

The campaign launches ahead of the winter season to ensure that those who are suffering with common winter ailments are educated on the importance of keeping a healthy voice during this time. 

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