Mast-Jägermeister UK has brought back its ‘Freeze to win’ on-pack promotion, producing 250,000 bottles in support of the campaign.

The 70cl promotional bottles have a temperature-sensitive back label which reinforces Jägermeister’s perfect serve – a shot chilled to -18°C.

When kept in the freezer, the bottles reveal a secret code upon reaching the optimal temperature.

This code gives consumers the opportunity to win more than 800 prizes, including tickets to 2024 festivals, mini-Jägermeister freezing cradles to keep Jägermeister chilled at home, Jägermeister e-shop vouchers, premium branded green shot glasses, and more. The bottles are available until the end of the year.

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Last year’s iteration of the competition saw nearly 20,000 entries. Johnny Dennys, Mast-Jägermeister UK head of brand and trade marketing, said: “After the success of last year’s competition, it was a no-brainer to relaunch this interactive promotion to drive sales of the UK’s number-one shot brand while continuing to educate consumers on the best way to store and serve Jägermeister at home. 

“By releasing the interactive temperature-sensitive bottles once again, we are offering our loyal customers another exciting opportunity to win prizes and experiences that contribute to the best nights of their life.”

The supplier is supporting the promotion across social media, consumer press and in store.

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