Pladis has launched Cheesy Specials, a limited-edition range of Jacob’s Mini Cheddars in two new varieties, Smoked Cheddar and Cheddar & Roasted Tomato.

Smoked Cheddar will be available to independent retailers in a 90g £1.25 price-marked pack (PMP). Both varieties will be launching more widely across convenience and wholesale from April after launching initially in Tesco in 6x23g multipacks with an RRP of £1.75.

Jacob’s Mini Cheddars‘ limited-edition launches have contributed £13.1m in sales in the past three years. One of these, Red Leicester, has become the brand’s second-biggest flavour and a permanent addition to the core range.

Pladis to launch new Jacob’s Cheddars and crackers

“We know from both our own research and the impressive, continued growth for Jacob’s Mini Cheddars, that cheddar-based flavours are some of the most popular among savoury snacking shoppers,” said Asli Akman, marketing director, at Pladis UK&I. “And when you couple this with the fact Jacob’s Mini Cheddars is a top 10 bagged snacks brand, it’s safe to say we’re confident that we’ve hit the mark with our new extra cheesy range.

“To top this off, we’ve also made these latest launches available in two distinct formats to drive penetration within a whole host of occasions. With a classic multipack of six and a single-serve convenience channel-exclusive PMP to help independent retailers boost volumes, shoppers can enjoy a moment of cheeky, cheesy pleasure whether they’re opting for a new full-on flavour lunchtime snack, or grabbing an individual pack to munch on the move.”

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