Jacob’s expands Crinklys range with Chilli Beef launch

• Product: Jacob’s Crinklys Chilli Beef
• Supplier: Pladis
• RRP: £1.25 PMP (90g)
• Available: 20 May

Pladis is broadening its Jacob’s Crinklys savoury snack range with the launch of a Chilli Beef variety.

The new flavour launch comes on the heels of the growing appeal of ‘spicy’ and meaty’ flavours, which are growing by 26.8%, according to Nielsen.

It will be available to independent convenience and wholesale in a 90g £1.25 price-marked pack (PMP) from 20 May, and launching to grocery and discounters in a 6x23g multipack.

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It is also non-HFSS, following on from Pladis’ decision to cut 30% of fat from its Cheese & Onion and Salt & Vinegar varieties.

Asli Akman, marketing director – Pladis UK&I, said: “with Jacob’s Crinklys Chilli Beef, we’re encouraging snacking shoppers to branch out and discover a tasty take on our much-loved savoury ridges. And this latest launch is already set up for success thanks to both our reputation and the existing popularity of ‘spicy’ or ‘meaty’ crisps & snacks, with almost a fifth (18%) of the category’s shoppers already purchasing these flavours.”

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