• Product: Jacob’s Cheese & Red Onion Mini Cheddars, Cream Cheese, Garlic & Herb Mini Cheddars
• Supplier: Pladis
• RRP: £1.25 PMP (90g)
• Available: February

Pladis is adding two limited-edition variants to its Jacob’s Mini Cheddars range – Cheese & Red Onion and Cream Cheese, Garlic & Herb.

The two new flavours, launching under the Cheesy Specials sub-brand, will be available in Sainsbury’s from 3 February in multipacks of 6x23g bags (RRP £1.89) before launching in a 90g £1.25 price-marked pack (PMP) for independent retailers. The range will be rolling out more widely nationwide across multiple grocery, convenience, and wholesale from March.

“These new additions are designed for younger shoppers seeking bold, trending flavours, which in turn drive incremental sales,” said Mini Cheddars marketing manager Kate Stokes. “It follows a strong track record of successful flavour additions to the Jacob’s Mini Cheddars line-up. We know Mini Cheddars fans love a new flavour as much as we do, and we’re always listening. Like the core range, these additions are baked with real cheese and full of flavour.

Jacob’s launches limited-edition Mini Cheddars Cheesy Specials

“These latest launches are available in two distinct formats to drive penetration within a whole host of occasions. The classic multipack of six, as well as a single-serve convenience channel PMP to help independent retailers boost volumes, mean shoppers can enjoy exciting new cheesy varieties on-the-go, in their lunchbox, or while snacking at home.”

Meanwhile the Jacob’s Mini Cheddars core range is being supported with a multipack and 45g grab bag on-pack offer, ‘Find a Wedge to Win a Wedge’.

Running from mid-February into March, shoppers who find a triangular Mini Cheddar in their pack can win one of 10 prizes of £10,000 each.

Alongside this consumer on-pack, a B2B ‘Win a Wedge’ campaign is currently live in wholesale until March, where retailers can win a share of up to £350,000 when they buy and scan the multipacks – which also feature the consumer ‘Find a Wedge to Win a Wedge’ competition.

Read more product news