Pladis is relaunching its Jacob’s Crinklys range with a new non-HFSS recipe. 

Jacob’s Crinklys non-HFSS contain 30% less fat than the original and are available now in the brand’s Cheese & Onion and Salt & Vinegar varieties. As part of the relaunch, the range features new packaging with “30% less fat” and “oven-baked” flashes.

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Both varieties are available in a 6x23g multipack and a 150g sharing bag, as well as an independent-exclusive £1.25 price-marked pack (PMP) for Salt & Vinegar.

“It was about time we took the range’s popularity one step further by bringing Jacob’s Crinklys to supermarket shelves with a new, healthier recipe,” said Asli Akman, marketing director, Pladis UK&I.  

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