Britvic is diversifying J2O with the launch of a ready-to-drink (RTD) Mocktails range.
The range is launching in three varieties: Strawberry & Orange Blossom Mojito, White Peach & Mango Daiquiri and Blackberry & Blueberry Martini.
Each comes in a 250ml can format with a £1.29 RRP. They will be available to convenience retailers from October, having launched initially in the grocery channel.
The launch of the range comes as the non-alcoholic market has seen steady growth. According to Lumina Intelligence, a third of UK adults abstain from alcohol entirely, and the non-alcoholic market is predicted to be worth £432m by 2027.
Through the J2O Mocktails range, Britvic wants to offer shoppers a more elevated mocktail experience that they can enjoy at home.
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Ben Parker, retail commercial director at Britvic, said: “As a well-known and trusted brand, we are always looking at ways to stay innovative, and the launch of our J2O Mocktails will help us to offer shoppers even more choice, as well as entice consumers to trade up.
“We know many people are looking for ways to make their ‘big night in’ or special occasions at home stand out, to even measure up to an evening out. At the same time, the non-alcoholic drinks market is gaining relevance as people consider their alcohol intake and J2O Mocktails will allow retailers to take advantage of the opportunity this presents.
“With taste the number-one driver of soft drinks, the products have been designed to offer delicious flavours based on some of the most popular cocktails, only without the alcohol.”
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