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 Product News/Soft Drinks

Irn-Bru Xtra launches limited Raspberry Ripple and Wild Berry Slush varieties

Last year's Tropical and Ice Cream varieties delivered £29m in value sales and helped the core Irn-Bru Xtra variant see a 30% sales uplift

irn-bru xtra raspberry ripple wild berry slush
  • Supplier: Barr Soft Drinks
  • Product: Irn-Bru Xtra Raspberry Ripple and Wild Berry Slush
  • RRP: 75p PMP
  • Available: 18 March

Irn-Bru Xtra is launching two new limited-edition varieties, Raspberry Ripple and Wild Berry Slush, to build on the success of its previous launches.

They will be available from 18 March in a 75p price-marked 330ml can for independent retailers. A plain pack and 8x330ml multipack will also be available to wider grocery.

Barr unveils Scotland-exclusive Pwr-Bru energy drink range

Last year’s Tropical and Ice Cream varieties delivered £29m in value sales as well as helped the core Irn-Bru Xtra variant see a 30% sales uplift, according to Barr Soft Drinks commercial director Jonathan Kemp.

The supplier will also be supporting the launches with outdoor posters, influencer marketing and social media activity, which Kemp said will reach 93% of 16-24-year-olds at least 11 times during the duration of the campaign.

Retailers will also have access to themed in-store PoS.

Read more product news

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