Irn-Bru is capitalising on summer sales growth with a national competition driven by PoS for retailers to support.

From 1 August, the soft-drink brand will be offering bespoke PoS kits which include a QR code for shoppers to enter the competition.

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There are more than 1,000 prizes available, including branded barbecues, deck chairs, beach towels, golf umbrellas and flipflops. The competition will also run on social media.

Jonathan Kemp, commercial director at Barr Soft Drinks, said: “Summer is a key sales period for soft drinks and IRN-BRU is a proven profit booster for retailers across all channels… We’re encouraging retailers to plan ahead, increase facings and make the most of this eye-catching competition POS to maximise shopper engagement with the category and brand.”

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